The Fusion of Technical Innovation and Bold Design

The Starlord 50x121mm can, developed by Trivium Packaging for Unilever’s Axe Fine Fragrance range, sets a new standard in lightweight aerosol packaging using Trivium’s proprietary advanced aluminum alloy. This innovation reduces weight by 5% while preserving structural integrity, improving both sustainability and performance. The can is produced in a facility powered entirely by green energy and certified for energy efficiency and environmental management.

Visually, each of the five product variants features dynamic, scent-inspired artwork that enhances the consumer experience with premium, motion-themed graphics. The designs, inspired by the respective fragrance notes, are characterised by vibrant, energetic colour spectra that stand out in striking contrast to the dark body of the can, immediately catching the eye and commanding attention. The distinctive spray cap further reinforces the powerful and unique presence of both brand and product, ensuring an irresistible shelf appeal. The can exemplifies the fusion of technical innovation and bold design, redefining what’s possible in male grooming packaging.