Responsible Packaging Simplifying Sustainability for Customers

Ball Aerosol Packaging Brazil has partnered with Brazilian brands Soffie and Aeroflex to launch the world’s first Aluminium Stewardship Initiative (ASI)-certified aluminium aerosol cans. The ASI certification ensures that the aluminium used meets the highest environmental, social, and governance (ESG) standards — from extraction to the final product. By displaying the ASI seal directly on the packaging, the initiative also invites consumers to engage in a more transparent and sustainable value chain.

Soffie’s ASI-certified deodorants, including the new RUN Live and RUN Ultra lines, are the first of their kind globally. Designed for the running and athletic community, the packaging captures the vibrant, energetic spirit of sports culture with bold design and messaging that resonate with active consumers. The elegantly designed aerosol cans combine performance, quality, and environmental responsibility, bringing sustainability to the shelf — simple, visible, and scalable. They mark a new chapter in responsible packaging, making sustainability tangible for consumers and advancing scalable circular solutions.