Feel-good fragrance with eco-conscious packaging

A new fragrance joins Lornamead’s well-known CD deodorant range: The ‘Pure Magnolia’ deodorant is a symbol of grace, purity and closeness to nature. The deo spray is suitably packaged in the particularly eco-friendly LINHARDT aerosol can, which is characterized by its low weight. The 150 ml aerosol cans for Lornamead‘s CD deodorants are made with approximately 14% lighter slugs, consisting of a 100% PCR aluminium alloy with 0.3% virgin manganese. The PCR slugs are produced directly from the molten aluminium scrap without an energy-consuming second melting process. As a result, LINHARDT’s PCR slugs are characterized by the lowest carbon footprint of only 0.8 kg CO2e / kg aluminium. The use of lightweight PCR slugs instead of virgin slugs saves a significant amount of CO2 emissions and reduces the transport emissions thanks to lighter cans.

The new CD deo ‘Pure Magnolia’ is a great addition to the product range and adds a touch of floral, fresh beauty to it. With its puristic design, the watercolour-like artwork and soft colour gradations, enhanced by an elegant semi-matte finish, the can stands out on the shelf.