A Breath of Freshness, Captured in Design

The aluminium aerosol cans for the “Freso Té Verde e Lime” deodorant by the heritage personal care brand Manetti & Roberts embrace a purist aesthetic: clean lines, minimal distractions, and a visual language that conveys lightness and clarity. In collaboration with German aerosol can manufacturer Tubex, this concept was realized with precision and finesse.

The packaging is a study in understated sophistication. Its simplicity allows key visual elements to shine: the brand name stands prominently, while the centerpiece—a lime slice cradled by dew-speckled leaves—anchors the design with vibrant realism. Every detail showcases technical artistry. The coat of arms is finely rendered, its crisp lines conveying premium quality. The leaves demonstrate the full potential of advanced printing, with subtle gradients, lifelike veins, and a clarity that makes them almost tangible. Dewdrops glisten like morning mist, adding depth and photorealistic texture.

The result is a can that doesn’t just contain freshness—it expresses it visually. From the tactile realism of the lime motif to the serene balance of the layout, the design invites consumers to experience purity even before using the product.