CHI Helmet Head Hairspray which is packaged in a 53mm x 250mm one-piece aluminium container with an innovative shape and design immediately catches the eye with its unusual and bold design. Manufactured by CCL Container from the USA, the tall and unique shoulder profile give this product an immediately recognizing shelf appeal. This is not only due to the sheer size of the aluminium can with its literally outstanding appearance. No less impressive is the extravagant design, which is both elegant and has an almost futuristic appeal immediately attracting attention. Along with the shape, the bright red graphics strongly complement the product. It is this colour tone that captures the viewer's attention through its intensity. The sparsely placed type elements, the purist logo and the renunciation of superfluous artwork give this powerful design its special dynamic. Together with this convincing appeal, the recyclability and sustainability of aluminium continue to drive demand for resource efficient products and packaging like this.