Convincing Colour Concept Brilliantly Implemented

Montebello Packaging from the USA manufactures the visually very appealing aluminium cans for the CHI Vibes Wake & Fake Dry Shampoo - 5.3oz, 45mm x 190mm. They feature a white base coating on a round shoulder, dry offset printed graphics and gloss over varnish. The graphics were done by Montebello’s in-house graphics team using bright colours. The ink manufacturer INX Intl. did a great job at interpreting what was needed. In several steps we jointly to worked out the intensity of the colours required to productively print this very complex background where there is overprinting. Due to Montebello’s 9-color printing capability and razor-sharp graphic reproduction using digital dry offset plates imaged on an Esko-Graphics CDI, the company was able to make very accurate plates and hold those screened graphics. Thus, a printing could be achieved which fully lived up to the customer’s expectations. The cans convince at first sight with their fantastic colour concept and their printing brilliance for a perfect appearance at the point of sale.