New shape and sophisticated printing

Nivea has introduced its Slim Aero can to launch a new design line for the Nivea Senses range. The cans are made by Trivium Packaging Brazil. The strategic goal was to deliver enhanced sustainability via a significant weight reduction for the aluminium cans. The new shape that was specially designed for this project and the reduction in the weight of the cans was achieved using an advanced aluminium alloy. Besides the can’s new shape, an elaborate and very precise printing technique ensures that the can has a perfect appearance. To create the exceptional look, nine colours were used for the Coconut Water can and there were eleven colours each for the Cherry Blossom and Fresh Orange variants. The perfect interplay of design, layout and printing creates a unique and impressive appearance of the brand and the product at the point of sale.