June 2022
International Organisation of Aluminium Aerosol Container Manufacturers
Rexona Cobalt Dry

Intelligent Approach: Weight Reduction in Two Steps

German can producer Tubex manufactures aluminium aerosol cans for Unilever’s deodorant Rexona Cobalt Dry and presents an even more environmentally friendly packaging solution thanks to further weight reduction. The Rexona deodorant 150 ml can got lighter in two steps: In the first wave weight was reduced by 9.1%. This considerable light weighting was achieved by switching from standard aluminium 99.5 to a patented alloy, allowing reduction of wall thickness in all areas of the can: base, lower and upper wall. In the second wave another 8.1% light-weighting was achieved by reducing thickness in the transition area from thick to thin wall and by optimization of the production process. Altogether, weight reduction adds up to an amazing 17.2% compared to the original can. The design of the can is also exceptionally well done. It highlights the optical advantages of the aluminum, because the dynamic and elegant design leaves enough space for the metallic surfaces. Their shine in charming contrast with the black emphasizes the premium look of the aluminum and the value of the brand and product.

Rexona Cobalt Dry
Rexona Cobalt Dry
Rexona Cobalt Dry