Yardley London is one of the oldest brands in the FMCG/deodorant sector, and they have completely restored their brand recently. Yardley India has come up with a new shape developed specifically for women’s deodorants. These are produced by Bharat Containers from India. The 45 x 172 mm can is elegantly designed in a conical shape, and there is a subtle reduction in the diameter from 45 mm to 40 mm. The reduction is 95 mm in length and comes with a flat top. The ergonomic design is made to comfortably fit into hands. The printing design of the cans is kept simple but elegant. They are made to be in harmony with the shape of the cans. Flowers are printed representing the main fragrance of the perfumes. Victorian colour schemes with gold give the cans a royal touch. The cans are easy on the eyes and with their simplicity, give an edge over the other coloured cans in the market.