November 2023
International Organisation of Aluminium Aerosol Container Manufacturers
Rituals

Purist appearance of luxury in its purest form

To celebrate its exclusive partnership with the world-famous Rijksmuseum in Amsterdam, the renowned Dutch company RITUALS, which was founded in 2000 and has been extremely successful in occupying a high-end luxury niche between beauty, wellness, gifts and lifestyle with its now probably around 1000 exclusive shops around the globe, has designed a unique collection. The Amsterdam Collection combines Dutch tulips with Japanese yuzu. The limited edition thus pays tribute to the traditional centuries-old connection between East and West, which is also reflected in the fantastic purist design of the aluminium can. The filigree style of Japanese art meets the famous blue of Delft porcelain. The breathtakingly beautiful aerosol can for the Foaming Shower Gel was produced by the French manufacturer Alltub. The monobloc aerosol can is made of 100% post-consumer recycled aluminium as a lightweight packaging solution thanks to the special ironing process. The design presents a super matt finish with precious „spots of light“ provided by golden hot foil stamping. The can maker is certified by an accredited independent body in collaboration with its selected aluminium slug suppliers to guarantee the origin and quality of the post-consumer recycled aluminium.

Rituals
Rituals
Rituals